Marketing and AI in the field
AI strategy, marketing, tools and lessons from the field.
Articles to bring AI into your daily work.
AI brand guidelines: encoding your brand for agents like Claude and Codex
Colors, photos, logos, tone, rejected examples and rights: how to write AI brand guidelines that Claude or Codex follow to produce on-brand content.
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Install RTK in Claude Code: a tutorial for marketing and communications teams
Install RTK in Claude Code and cut the tokens it reads. A tutorial for marketers, by prompt or by hand, with screenshots and the Team and Enterprise math.
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AI brand guidelines: encoding your brand for agents like Claude and Codex
Colors, photos, logos, tone, rejected examples and rights: how to write AI brand guidelines that Claude or Codex follow to produce on-brand content.
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20 AI loop videos with Magnific for €16 in credits
I made 20 AI loop videos with Magnific for an app's loading screens: €16, 1.5 hours of work, the method and the 5 prompt mistakes I paid for.
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Claude training: learn Claude in 2026 from beginner to pro
Claude training: Anthropic's official courses, French providers compared and a free path in French. A trainer's shortlist with the prices I found.
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Claude Cowork use cases: 58 practical office tasks
58 Claude Cowork use cases tested and sorted: Word, Excel, PowerPoint, PDF, email, research and automation, with a sample prompt and time saved.
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Claude Code training: the complete learning path for 2026
Claude Code training: free official courses, French providers and the project-based path I recommend to non-developers. A trainer's guide.
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Anthropic Academy courses: are the 15 free hours worth it?
Anthropic Academy courses reviewed: Anthropic's free Claude training, its 20 courses, the certificates, the limits, and the 3 to take for marketing.
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Claude Cowork tutorial: get started without the terminal
Claude Cowork tutorial: what the tool does, Anthropic's official course, a free learning path in French, and your first 3 marketing tasks.
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How to edit a video with Claude Code and AI-generated shots
Edit a video with Claude Code: shots regenerated by Seedance 2, a Palmier Pro timeline run by Claude, the real costs and French deepfake law.
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AI on your customer data: what GDPR and the AI Act require of marketing teams
What GDPR and the AI Act require of marketing teams before AI touches the CRM: August 2, 2026 timeline, tool comparison, DPIA and AI literacy duty.
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The best Claude plugins and skills for marketing in 2026
An overview of the best Claude skills for marketing in 2026, and how Cockpit brings them together on a shared brand and strategy foundation.
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AI brand memory: why your marketing prompts forget everything
Without persistent memory, every AI marketing prompt starts from scratch. How to structure an AI brand memory that carries over from session to session.
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The AI marketing copilot becomes Cockpit: what changes in v2
The AI marketing copilot becomes Cockpit. What changes in v2: skills, agents, Qdrant removed, optional modules. Lessons drawn from the actual changelog.
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From Nantes to VivaTech: making a consistent AI video with Seedance 2 and Magnific
How I made a consistent AI video with Seedance 2 in Dreamina and Magnific: character reference sheets, prompt structure and the real cost per video.
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LinkedIn carousels with Claude Code: from prompt to system
Consistent LinkedIn carousels with Claude Code come from 3 things built upfront: a project structure, markdown files that act as memory, and skills.
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Connecting AI to your CRM and internal tools: the data privacy question
Connect AI to your CRM without putting data privacy at risk: what Anthropic guarantees (no training, zero retention) and how to scope access with IT.
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Claude Code for marketing: lessons from a copilot that runs 5 brands
How I use Claude Code for marketing: a copilot that keeps 5 separate brands in memory. Architecture, limits and open-source code.
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Claude Site Starter: an open source Claude Code website template
Claude Site Starter is the open source Claude Code website template I use for marketing sites: static, secure, deployed over SFTP, run by slash commands.
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The STEP method: integrating AI into a marketing team for the long term
The STEP method (Segmentation, Transfer, Education, Performance) comes from 3 years of academic research. Why I use it to integrate AI into client teams.
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AI and GDPR: how to anonymize personal data before you share it
NotebookLM and ChatGPT process your data on remote servers. How to anonymize personal data such as names, emails and phone numbers with Presidio first.
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Claude Code and GitHub for non-developers: set up your development environment
A Claude Code and GitHub setup guide for non-developers: installation, version history, protected staging, automatic deployment and security basics.
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How to build a website with Claude Code: plugins and method for a professional site
How to build a website with Claude Code, from architecture to deployment. My method, proven on 3 live sites, with the plugins and the real costs.
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How to structure your first AI integration project
26% of French SMBs use AI, but only the ones that structure it succeed. A 5-step method to run your first AI project without false starts.
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Why your content strategy needs AI (and how to start)
AI speeds up every step of content production, from ideation to distribution. How to build an AI content strategy without upending your workflow.
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The 5 AI tools I recommend to marketing teams in 2026
From AI-assisted writing to data analysis: my selection of AI tools for marketing teams in 2026, tested and approved with my clients.
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What I learned training 100+ employees on AI in 6 months
The resistance, the turning points and the concrete results after 6 months of training employees on AI in 4 companies. Lessons learned in the field.
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Generative AI in small and midsize businesses: 3 mistakes to avoid before you start
No use case, too little training, no data governance: 3 generative AI mistakes small and midsize businesses make, and how to avoid them.
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How to automate marketing reporting with AI: a practical guide
Connect your data sources, generate automatic analyses and save hours every week: how to automate marketing reporting with AI, step by step.
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