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The free Claude course I wish I'd had when I started: in French, with ready-to-copy skills, starter files and a selection of AI tools for marketing and communications professionals.

The course videos and emails are in French.

Beginner-friendly · free

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5videos

6skills

3starters

20tools

Everything you'll get

A short video course

5 short videos to start off on the right foot, even as a beginner.

Install the Claude app
Chat, Cowork and Code: which one and when
Use Claude safely
Create your first skill
Automate your industry monitoring

1 hour 20 minutes of video in French, with the workbook (46 pages) and 3 printable cheat sheets.

6 skills to copy

Everyday tools, ready to paste into Claude. Optimize your prompts, get rid of AI-sounding writing, decode your customer reviews, challenge your strategy, adapt a text to each channel, find content angles.

Your starter files

The groundwork for keeping Claude in line with your brand.

A sample CLAUDE.md
A brand guidelines template
A library of 20 prompts for Claude Cowork

20 AI marketing tools

My selection sorted by use, with my comments on each tool. Kept up to date directly on the course page.

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This is for you if…

You work in marketing and communications.
You want to go from “I'm trying out Claude” to a real working setup.
You prefer ready-to-copy tools to long theory.

You're looking for a lecture on AI.
You want someone to do the work for you.
You'd rather not get your hands dirty.

100+

employees supported in 2025

18+

clients supported since 2022

200+h

of AI facilitation since 2023, in business schools and for partner organizations

combined areas of expertise: marketing, tech, training

In their own words

The turning point came when we went beyond chatting with an LLM. Today, Claude pulls the information I give it access to from my own computer, without me having to send my data again. I built a folder structure, and Claude turned it into a knowledge structure with agents at every level.

Jessy is a true expert with a passion for AI and innovation. I was lucky to work with him to host large professional events, and he proved to be both a good teacher and a very good facilitator.

Before, all I knew how to do was write a prompt. Today I produce landing pages, guidebooks, carousels and presentations. The slides for our last masterclass took me 30 minutes, compared with 3 hours before. Claude is part of the team now.

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The course videos and emails are in French.

You'll confirm your sign-up by email.

So I only send you what's relevant, which describes you best?

It's on its way

You'll receive your course access by email. Remember to confirm your sign-up to get full access, and check your spam folder just in case.

Your questions

You need at least a Claude Pro subscription: the free plan doesn't include Cowork or Claude Code, which are at the heart of the course. Pro covers everything we do in it.

It's something I take seriously. In the videos, we cover how to stop Anthropic from using your conversations to train its models, and how to tell Anthropic's different plans apart by their level of confidentiality.

Yes. You steer everything in plain language, through conversation, without writing a single line of code. The short course starts with installation and guides you step by step.

Allow about 2 hours to install Claude, understand the basics and produce your first deliverables. After that, you dip into the course as your needs arise, without taking it all in at once.

Both are excellent. The course is designed for Claude, which I use every day with my clients for the quality of its writing and its ability to follow brand guidelines. Most of what you learn carries over to other tools.