Identify AI opportunities with a high ROI

One day to answer the only question that matters: where to start, and how to avoid vanity projects with no return. Participants leave with their AI roadmap scoped and prioritized.

1 day, 7 hours In person, remote or hybrid Executives and decision-makers
Quote or registration See the program
A person takes a few notes off a wall of ideas and sets the others aside

This training course is designed for:

The executive who is on the fence

They hear about AI everywhere and want to decide what deserves a budget in their company.

The business unit director

They have to lead the AI transformation of their area and report on the return.

The freelancer

They want to know where AI frees up billable time for them, and where it costs them time.

Identify AI opportunities with a high ROI

Learning objectives

The learning objectives of this training course can be assessed. By the end of the session, each participant is able to:

  • Describe the current capabilities of generative and agentic AI and their known limits, and identify their practical applications in small businesses and SMBs
  • Distinguish organization-wide projects from individual adoption, and state for each the expected return on investment, the time horizon and the right management approach
  • Map the organizational and individual AI risks in their area and rate them by severity and likelihood
  • Formalize a trust framework for their company that covers GDPR and AI Act obligations, including the AI literacy obligation in Article 4
  • Map their company's macro-processes and select those with the highest AI potential based on explicit criteria
  • Break a macro-process down into sub-processes and key activities, and assess the automation or augmentation potential of each activity
  • Prioritize their opportunities on an impact/effort matrix and draw up a 30-day action plan with tracking indicators

Audience and prerequisites

Target audience. Leaders of small businesses and SMBs, business unit directors, freelancers.

Prerequisites. Leadership or management experience, 3 years recommended. Knowledge of the main processes in their company. Comfort with everyday digital tools.

Each participant's actual level is checked before the session with a placement questionnaire, which is used to adjust the course outline.

Program

The full outline, sequence by sequence, is in the detailed program you receive before registering.

Review the current capabilities of generative and agentic AI, their known limits and the conditions under which they are reliable. Assess your company: existing processes, tools, recurring pain points, initiatives already underway.
Distinguish organization-wide projects from individual adoption of generative AI. For each level, state the objectives, the expected return on investment, the time horizon, the owners and the management approach.
Map the organizational and individual risks of using AI in your area. Identify the GDPR and AI Act obligations that apply to your organization, including the AI literacy obligation.
Identify the criteria of a macro-process with high AI potential and learn to use the scoring grid. Map your company's macro-processes and select the 2 or 3 most promising.
Place your opportunities on an impact/effort matrix and single out your 3 to 5 quick wins. Draw up a 30-day action plan with owners, resources, a timeline and tracking indicators.

Want this training for your team?

Answer 3 questions and your estimate appears. We call you back within 48 hours with the quote, the detailed program and possible dates.

Quote or registration

Teaching methods and resources

The course alternates between live demonstrations with commentary, guided workshops and hands-on practice on the participants' real cases. Theory is limited to what you need to put things into practice.

  • A practitioner trainer who works on the topics taught
  • Course materials provided to each participant
  • Each participant works on their own computer with their own files
  • Environment set up in advance and tested before the session

In person

The training takes place at the client's premises. The client provides a room equipped with a projector or screen, an internet connection and one computer per participant.

Remote

The training takes place in a virtual classroom, as a group and live with the trainer, at set times. Participants interact by voice, screen sharing and chat, in both directions and throughout the session. Each participant's login is recorded and serves as proof of attendance. Technical support is available by email and phone for the whole session, and a connection test is offered before the day.

Hybrid

A single session can bring together on-site and remote participants. The trainer leads from the in-person venue, and remote participants follow in a virtual classroom with the same individual support and the same deliverables.

Assessment and certification

  • Placement questionnaire before the training starts
  • Continuous assessment through the exercises produced during the session
  • Final assessment of what was learned against the objectives listed above
  • Satisfaction survey at the end of the session, then a follow-up survey a few weeks later

Each participant receives an end-of-training certificate stating the objectives and the assessment results. A certificate of completion is also sent to the funding body where applicable.

Jessy knows his subject inside out and, above all, shares it passionately with his students. His advice and follow-up will certainly help the CAMPUS 2023 apprentices and the clubs where they work. I very strongly recommend him.
Christophe Peyrat
Christophe Peyrat

Trainer, ADPS

Official title in the training program: “Identifier les opportunités IA à fort ROI pour son entreprise : cadrer sa trajectoire, prioriser les chantiers qui rapportent” (Identify high-ROI AI opportunities for your company: scope your roadmap, prioritize the projects that pay off). Page updated on August 31, 2026.

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The course videos and emails are in French.

Any questions?

Jessy Martin Academy is a registered training provider [a status declared to the French State], which lets your company charge the cost to its skills development plan [the training plan a French employer funds from its own budget]. Funding from an OPCO [French skills operator that funds employee training] also requires Qualiopi certification [France's quality certification for training providers], which we are currently preparing. We'll tell you where things stand during the scoping call.
The lead time is set with you during the scoping call and appears in the training agreement [the contract French law requires between a company and its training provider]. It depends on the participants' availability and on the funding process, since external funding always takes longer.
Yes, and that's the most common case. An analysis of your needs and a placement assessment of the participants always come before the session, and the outline is adjusted accordingly. For needs far removed from this program, we build a dedicated course.
Let us know in our very first conversation. Together we look at adjustments to materials, pace, duration, assessment or access to the premises. Disability lead: Jessy Martin, contact@jessem.fr.

Accessibility · results · complaints

Our quality commitments, our results indicators and the adjustments available to people with disabilities are published on a dedicated page.

See the quality page