Claude for marketing

You leave with 3 deliverables produced from your own materials: a landing page, branded slides, a carousel, an automated newsletter or an agent, chosen from 9 workshops. And the method to make them again on your own.

2 days, 14 hours Day 1 in person, day 2 remote Marketing and communications
Quote or registration See the program
A person works at a desk surrounded by draft posts and a campaign calendar

This training course is designed for:

The in-house marketing team

They produce content, run campaigns and are buried in repetitive tasks.

The communications manager

They want to scale up production and keep the brand's voice intact.

The marketing freelancer

They want to produce for several clients with the same quality standards.

Claude for marketing

Before, all I knew how to do was write a prompt. Today I produce landing pages, guidebooks, carousels and presentations. The slides for our last masterclass took me 30 minutes, compared with 3 hours before. For our videos, I went from 1 video in 30 minutes to 5 videos in the same time. Claude is part of the team now.
Roziya Shirmatova
Roziya Shirmatova

Marketing and communications officer, Horizon Humain

Learning objectives

The learning objectives of this training course can be assessed. By the end of the session, each participant will be able to:

  • Choose the right Claude interface for a given marketing task (desktop app, office agent, terminal) and justify that choice based on the type of data and the expected result
  • Set up a compliant Claude workspace: privacy and retention settings checked, and the principle of least privilege applied to every access granted
  • Write a brand context file their outputs can use, and correct it based on a gap observed between a generated output and their brand standards
  • Create a reusable skill that packages a recurring editorial process, and run it again on a second topic without help
  • Using the production pipelines observed (landing page, lead magnet, optimized article, social visuals, email marketing, video, SEO audit), identify the steps of their own process that can be automated, the mandatory human checkpoints and the technical prerequisites of each one
  • Prioritize their marketing use cases with Paul Leonardi's STEP method and an impact/effort matrix, then select the projects to tackle in the workshops
  • In a guided workshop and using their own materials, produce a usable marketing deliverable that meets the 6 criteria of the assessment grid, and formalize a 30-day action plan with dated indicators

Audience and prerequisites

Audience. Working marketing and communications professionals, and independent marketers.

Prerequisites. Experience in marketing or communications, 2 years recommended. Comfortable with everyday digital tools. Some prior use of ChatGPT, Claude, Mistral or Gemini.

Each participant's actual level is checked before the session with a pre-course assessment questionnaire, which is used to adjust the outline.

Program

The full outline, sequence by sequence, is in the detailed program you receive before registering.

See a complete marketing production pipeline run by Claude on one of your own cases. Learn where each interface fits (desktop app, office agent, terminal) and the building blocks of the mental model: skills, commands, scheduled tasks, agents, MCP connectors, API.
Understand the marketing team's obligations under the AI Act and the GDPR, and apply good privacy practices. Set up a secure Claude workspace on your computer and in your work folders.
Tell skills, commands, agents and plugins apart, and know when to use each one. Create a custom skill that packages a recurring editorial process, and test it.
Using the pipelines observed, identify the steps of your own process that can be automated and the mandatory human checkpoints. Map the technical prerequisites of each type of production against your own access.
Map your recurring marketing tasks and sort them along the 4 steps of the STEP method. Prioritize your use cases with an impact/effort matrix.
Check that the access needed for your 3 workshops is available, and switch to the fallback plan when one is missing. Produce a first marketing deliverable from your own materials with the 5-step method.
Review a peer's deliverable against the 6 criteria of the grid and give 3 actionable observations. Produce a third marketing deliverable and bring it to a usable state.
Put your deliverables into use, or identify what remains to be done and set a date for it. Formalize a measurable 30-day action plan suited to your context.

Want this training for your team?

Answer 3 questions and your estimate appears. We'll call you back within 48 hours with the quote, the detailed program and possible dates.

Quote or registration

Teaching methods and resources

The course alternates between demonstrations with commentary, guided workshops and hands-on practice on participants' real cases. Theory is limited to what you need to put things into practice.

  • A practitioner trainer who works on the topics taught
  • Course materials given to each participant
  • Each participant works on their own computer with their own files
  • Environment prepared in advance and tested before the session

The standard format

Day 1 takes place in person and day 2 remotely. The split follows the content: day 1 sets up the tools and calls for hands-on support to get started, which works better in person. Day 2 is devoted to the workshops, and everyone works from their own computer with their work accounts. That's 7 hours in person and 7 hours remote, live in both cases. None of the 14 hours is left as self-study.

Other formats

On request, the course can run entirely in person or entirely remotely. The chosen format appears in the training agreement [the contract French law requires for each training course] and in the invitation to attend.

In person

The course takes place at the client's premises. The client provides a room with a projector or screen, an internet connection and one computer per participant.

Remote

The course runs as a live virtual classroom: the group and the trainer meet at set times. Exchanges happen by voice, screen sharing and chat, in both directions and throughout the session. Each participant's login is recorded and serves as the attendance record. Technical and teaching support is available by email and phone throughout the session, and a connection test is offered no later than 48 hours before the session. If a technical interruption lasts more than 20 minutes, the sequence affected is made up one-on-one within 10 business days at no extra charge.

Group size

From 1 to 12 participants, in person or remote.

Assessment and certification

  • Pre-course assessment questionnaire before the training starts
  • Continuous assessment through the exercises produced during the session
  • Final assessment of learning against the objectives listed above
  • Satisfaction questionnaire at the end of the course, then a follow-up a few weeks later

The course leads to an end-of-training certificate stating the objectives and the assessment results, and to a certificate of completion sent to the funding body where applicable.

What changes after the session

Horizon Humain, a recruitment consulting firm, took this program with its CEO and its communications officer. In a video, both describe what changed in their production, with numbers to back it up: a client guidebook that went from 2 to 3 days down to 1 or 2 hours, masterclass slides in half an hour, and workshop reports that are now automatic.

See the case study and the video testimonial (in French)

Official title in the training program: “Claude pour le marketing : configurer son cockpit IA, produire ses livrables et connecter ses outils” (Claude for marketing: set up your AI cockpit, produce your deliverables and connect your tools). Page last updated August 31, 2026.

Jessy Martin in the free mini course on getting started with Claude

Free course to get started with Claude

Judge our teaching before you commit a budget.

  • 1 hour 20 minutes of video in 5 short modules
  • Installing Claude and setting up your workspace
  • 6 ready-to-copy skills and starter files
  • The privacy settings to apply from your first day
  • A selection of 20 AI tools for marketing
Discover the free course

The course videos and emails are in French.

Questions?

Jessy Martin Academy is a registered training provider [declared to the French State], so your company can charge the cost to its skills development plan [the employer's training budget under French law]. Funding from an OPCO [French skills operator that funds employee training] also requires Qualiopi certification [France's quality certification for training providers], which we are currently preparing. We will tell you where things stand at the scoping call.
The lead time is set with you during the scoping call and appears in the training agreement. It depends on the participants' availability and on the funding route, since outside funding always takes longer.
Yes, and that is the most common case. The analysis of your needs and the participants' pre-course assessment always come before the session, and the outline is adjusted accordingly. For needs far removed from this program, we build a dedicated course.
Yes. An active Claude Pro or Max subscription is required to do the exercises, and the trainee or their company provides it. Each participant also brings access to their work tools (editorial calendar, CRM, email marketing tool and team messaging) with the permissions needed to authorize a connector, plus access to their website hosting to publish a page there.
Let us know in our first conversation. Together we look at adjustments to materials, pace, duration, assessment or access to the premises. Disability contact: Jessy Martin, contact@jessem.fr.

Accessibility · results · complaints

Our quality commitments, our results indicators and the adjustments available to people with disabilities are published on a dedicated page.

See the quality page