free course
Jessy Martin running an AI workshop Digital marketing training An AI talk at a company Jessy Martin at the microphone during a Claude for marketing workshop at Le Succès Marketing Collaborative working session A team in an AI training session

Marketing AI agentsto deliveryour vision

Set the direction, delegate the execution

  • Co-designing your agents
  • Integration with your tools and processes
  • Training for your teams

Set up in a few days · marketing and communications teams

100+ employees supported in 2025
Osez l'IA, France's national plan for AI adoption in small businesses
National AI plan ambassador

You may have met me at

Worklab
La Cantine Nantes
N2 Help & Solutions
Qiplim
Immodvisor
Idena
Pando Studio
MPL
Vertal
Clermont School of Business
Nantes Université
Heyme
Entrenous
Horizon Humain
Team Officine
AIGO Café
Le Village by CA
EnVrai

The same 5 roadblocks
in every team

Complexity

As tools and prompts pile up, you end up with a convoluted machine that nobody controls anymore

A tangle of knotted lines that unravels into a single stroke

Lock-in

You have tested AI tools, or been pitched by vendors. Each one wants to lock you into its ecosystem, at the cost of your autonomy

A person locked inside a circle of screens and gears sealed with a padlock

Bandwidth

Your team is already at full capacity. Nobody has time to add AI on top of day-to-day work

A capacity gauge filled to the brim, with one last block spilling over

Compliance

GDPR, security, governance: you need an approach that your IT department can approve

A shield protecting a glowing lock, surrounded by orbits

Authenticity

You want a steady output, without publishing generic content that erases your voice

A human hand holding a pencil facing a robotic hand, linked by a golden line

The STEP method
to make AI stick across your team

Segmentation

Segment the tasks

Together with your team, we identify the tasks AI must not do, those it can augment and those it can automate: every employee knows exactly where AI comes in.

Tasks split across three paths into three bins, the middle one lit up

Transfer

Evolve the roles

The time AI frees up is reinvested in higher-value tasks. Existing roles are deepened or enriched, without cutting jobs: a team that takes on more responsibility.

A staircase of blocks rising toward a glowing figure at the top

Education

Keep learning

AI keeps changing, so learning has to be continuous. We set up learning rituals, internal certifications and dedicated time for experimentation: a learning culture that takes root and keeps evolving.

A rising curve marked with milestones, reaching a point of light

Performance

Evaluate differently

Roles change, and so do metrics. We set up short evaluation cycles focused on collaboration, mutual support and adaptation: evaluations that match the reality on the ground.

A dashboard of indicators with one measure highlighted

The STEP method comes from 3 years of academic research that Paul Leonardi, PhD, of UC Santa Barbara, California, conducted with 10 companies

The method can be learned, and it can be built into tools. Engagement after engagement, what used to be set up by hand for each client became a standard system: data architecture, tool connections, assistants and agents, governance.

AI marketing workshop

100+

employees supported in 2025

18+

clients supported since 2022

200+h

of AI facilitation since 2023, in business schools and for partner organizations

3

combined areas of expertise: marketing, tech, training

3 ways to
work together

Training

€450

excl. VAT per day per person in open sessions · in-house from €2,100 per day

From digital literacy and generative AI basics to custom AI agents for specific roles.

  • Executives, marketing, IT, every role
  • 1 or 2 days, on site, remote or hybrid
  • Binding program and online quote
  • Participants' level assessed before the session
  • Trainers who are experts in their field
See the catalog

Custom work

Custom quote

after a first 30-minute call

Your need doesn't fit neatly into any box: a role-specific AI agent to design, a production pipeline to automate, a strategy to build. Jessy Martin steps in personally or manages an expert from a trusted network.

  • Marketing and communications advisory
  • Role-specific AI agents designed for your context
  • Automations and connections to your tools
  • Ongoing support or project-based engagements
  • Available to work internationally
Book a call

In their own words

Jessy is a reliable, rigorous marketing expert with a constant curiosity about AI tools. What struck us was the way he introduced us to AI: with enthusiasm and concrete examples from his own practice, he made the subject accessible and inspiring. We adopted these tools naturally and with confidence. Beyond his expertise, Jessy is approachable, attentive and generous. At N2, we would not have achieved what we have without his involvement. A trusted partner we warmly recommend.
Jessy is a true expert with a passion for AI and innovation. I was lucky to work with him to host large professional events, and he proved to be both a good teacher and a very good facilitator.
With strong organizational skills and a perfect command of new AI tools, Jessy does excellent work for Mutuelle Entrenous in just 1 day a week. Quality and productivity are there!
As the head of Mon Parcours en Ligne, I have asked Jessy several times to design certified e-learning courses aligned with the Répertoire Spécifique of France Compétences [France's official register of professional certifications]. The result is simply stunning: extremely rich, well-structured and very engaging content. Learners love it. In my view, he reached a level of excellence with the RS7344 [certification code] course “Développer son activité avec l'IA” [Growing your business with AI].
I have the pleasure of working with Jessy as an AI consultant. Custom training, automation projects, AI assistants, RAG: he has built solid skills and a rare ability to make complex concepts accessible. Technical excellence and human qualities in one person. I highly recommend him.
Jessy is an exceptional marketing expert, combining in-depth knowledge of his field with constant attention to performance. His work ethic motivates his colleagues every day. A decisive asset for any startup or organization working in a fast-moving environment.
Jessy is a valuable asset to Pando Studio as Sales Director and Head of Partnerships. He developed an effective marketing strategy and brilliantly manages our relationships with clients and prospects. His work on partnerships is also essential to our growth. What's more, his skills as a trainer have been greatly appreciated. Jessy is professional, passionate and always focused on the success of our company. I highly recommend Jessy for his skills and commitment.
My use of AI was basic: chat, ChatGPT or Gemini. The turning point came when we went beyond chatting with an LLM. Today, Claude pulls the information I give it access to from my own computer, without me having to send my data again. I built a folder structure, and Claude turned it into a knowledge structure with agents at every level. It takes an investment of time. Once it's done, there is time to be saved, that's certain.
Jessy is one of the kindest and most generous teachers I have ever had. He knows consumers, trends, competition, strategy and operational execution inside out, and delivers fascinating, exciting content. I wish I had had him as a mentor during my studies.
Our collective of freelancers has fully delegated its marketing to Jessy and trusts him completely to support our concept. Since taking on the role of head of communications and marketing at N2, Jessy has met our expectations and gone beyond them.
Jessy knows his subject inside out and, above all, shares it passionately with his students. His advice and follow-up will certainly help the CAMPUS 2023 apprentices and the clubs where they work. I very strongly recommend him.
Jessy supported me through his personal branding coaching and training program. I highly recommend him for many reasons that led me to convincing results: 3x reactions, 2x impressions, +30% profile visits, +2K followers in 2 months.
Before, all I knew how to do was write a prompt. Today I produce landing pages, guidebooks, carousels and presentations. The slides for our last masterclass took me 30 minutes, compared with 3 hours before. For our videos, I went from 1 video in 30 minutes to 5 videos in the same time. I even automated our meeting summaries: Claude picks up the transcript, writes the summary in our brand style and sends it to the whole team, without me having to ask. Claude is part of the team now.

Questions?

A Claude workspace configured for your marketing: your structured brand data, your connected tools (API and MCP), 14 specialized agents and 54 skills that handle your recurring tasks (briefs and campaigns, content variations, prospecting sequences, email marketing, automations, analysis and reporting). People steer, AI executes.
Training, when the team needs to do the work itself: it leaves with the method and the skills. Integration, when the system needs to run fast: Claude is configured and connected, and the team is trained to run it. Custom work, when the need falls outside both. If you are still unsure, the maturity diagnostic settles it in 6 minutes.
Marketing and communications managers and directors, and agencies. Independent consultant, small team, established team or multi-brand agency: the Cockpit is configured for each context.
Jessy Martin Academy is a registered training provider, which lets your company book the expense as professional training. Funding by an OPCO [French skills operator that funds employee training] also requires a quality certification, in progress. The quote, the program and the training agreement are provided for your finance department.
A free diagnostic that assesses how your marketing uses AI across 5 areas: current uses, data, skills, processes and governance. You get a maturity score, a reading of your strengths and risk areas, 3 to 5 priority actions, and a free 15-minute debrief call. It is the best starting point to see where you stand.
Yes. We start from your rules: approved tools (for example Copilot), the types of data that can be shared, confidentiality levels and governance. Assistants and agents are set up with guardrails (sources, rules, approvals) for responsible, compliant adoption.
On the advisory side: 3x LinkedIn reactions, +30% profile visits, +2K followers in 2 months for some clients. More broadly: a clearer strategy, smoother processes, time won back from operational work, and AI that is truly part of the team's daily work.
The mechanics of the Cockpit are published on GitHub, free for anyone who wants to configure them alone. What you pay for is the time saved, the configuration for your brand and your tools, and the training of the team that runs it. Everything stays with you, even after the engagement ends.

Get started with Claude for €0

The course I give the professionals I work with: videos to get started with Claude, ready-to-copy skills, starter files and a selection of AI tools.

  • 5 videos, 6 skills, starter files and 20 AI tools
  • 100% free, no credit card
  • Beginner-friendly

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