TRAINING
Claude for marketing training at an HR consulting firm
Open sessions run in French. In-house sessions can run in English.
The video testimonial is in French.
Client
Horizon Humain
Industry
Recruitment and HR consulting
Trained
The CEO and the communications officer
On a client guidebook
From 2 to 3 days down to 1 to 2 hours
The context
Horizon Humain is a recruitment and human resources consulting firm that also trains its clients' managers. Myriam Allouche runs it. Many different activities, and a lot of production done by hand: workshop reports, guidebooks given to clients before they buy the service, communication content.
A guidebook takes 2 to 3 days of work for one full-time employee, and the firm needs them regularly. Alongside that, Roziya Shirmatova, marketing and communications officer, produces the firm's visuals, video edits and posts.
Both were already using generative AI without getting much out of it. They used Gemini and ChatGPT, in Myriam's words, “the way you use Google.” Claude was unknown to them. Roziya knew how to write a prompt and stopped there.
The initial fear was clear, and it is common among leaders whose business is people: that the work would feel like AI, lose what makes it distinctive, and end up flat and like everyone else's.
The results
1 to 2 h
for a client guidebook, compared with 2 to 3 days for one full-time employee
30 min
for the slides of a masterclass, compared with about 3 hours
5 videos
edited in the half hour one used to take
What they have produced since the training
Roziya went from one-off prompts to entire projects. Social media carousels come out in series once the framework is set, without restating the instructions each time. The slides for a masterclass are built from the script in half an hour instead of about 3 hours. Video edits follow: 5 in the time one used to take.
Workshop reports have become automatic. The Teams transcript is picked up, structured and published in Notion in the firm's brand style, with the right colors and the right speakers. Nobody needs to ask again: the task runs on its own.
On the acquisition side, the landing page and the client guidebooks are produced in-house, at a level of design the firm could not reach without an outside provider.
The examples below are the firm's own materials, in French.
Production time:
Want similar results?
Myriam recommends this training course to firms with 0 to 30 employees, and to large companies whose teams already use AI without a shared framework.
