DESIGN

WordPress website redesign: project management

N2 Help & Solutions

Illustration: the redesign of the N2 Help and Solutions website

The context

N2 Help & Solutions is an international collective of more than 100 independent consultants specializing in ServiceNow and ESM. Its clients include Deloitte, France TV (the French public broadcaster), SNCF (the French national railway) and Hydro-Québec. In November 2024, the existing website was a basic WordPress site built from a template. It reflected neither the collective's scale nor the professionalism of its members.

The goal: a custom-built website that clearly states N2's positioning and earns the trust of enterprise clients. I led the redesign end to end, from writing the content to coordinating the creative team and handling project management.

The website

Screenshot of the N2 Help and Solutions website

Visit n2.help

What I did

Writing the content

I started with the content, because it is always what matters most on a website. I worked with the whole internal team to write the copy: service pages, about, careers, case studies. The content guided every design decision that followed.

Custom mockups

While the copy was being written, Mathieu Rolland-Gosselin, the art director behind N2's visual identity, designed custom mockups in Figma. Content and design worked closely together so that every page tells a consistent story.

Coordination and project management

I wrote a detailed specification and set up the entire project management system in Notion to coordinate the work of Mathieu (art direction) and Senid Alihodzic, web developer. Sprint tracking, deliverable approval and feedback management.

Launch and results

After 4 months of work, the website went live. The engagement rate (scrolling, clicks, time spent) ranges from 66% to 90% depending on the page, an exceptional result for a B2B website in the IT sector.

The results

66 to 90%

engagement rate depending on the page

4 months

from brief to launch

100+

consultants featured on the website

Our collective of freelancers has fully delegated its marketing to Jessy and trusts him completely to support our concept. Since taking on the role of head of communications and marketing at N2, Jessy has met our expectations and gone beyond them.