AI TRAINING

Designing a 21-hour certified AI e-learning course in 5 modules

Mon Parcours en Ligne

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Illustration: a certified e-learning path on growing your business with AI

The context

I have been designing certified e-learning courses in digital marketing and AI for Mon Parcours en Ligne since 2022. This 21-hour course prepares small business owners and their teams to lead the integration of AI in their company on their own. It carries the RS7344 [French official certification code] certification from France Compétences [the French national body that regulates professional certifications], based on the reference program of the certifying body Webmarketing-com.

Course overview

Video overview of the e-learning course (8 min, in French)

What I did

Instructional design

Built on the RS7344 skills framework (5 key skills: AI strategy, integration plan, implementation, rollout, evaluation). A complete, detailed instructional outline for each module, with its objectives, activities and assessments.

Content production

A pack of more than 472 slides and 14 hours of instructional video. 5 real-world business case studies with hands-on scenarios. More than 365 multiple-choice questions to check what learners have retained. Bonus content: mapping templates, a roadmap, an AI use policy, a prompt library organized by role and an automation library.

5 progressive modules

Module 1: Identify opportunities (6 hours, STEP method, market monitoring, regulatory framework). Module 2: Build an integration plan (4 hours, maturity, budget, prioritization). Module 3: Implement solutions (6 hours, prompt engineering, automation, assistants). Module 4: Support the rollout (3 hours, change management, AI use policy). Module 5: Evaluate impact (2 hours, KPIs, continuous improvement).

Integration and launch

The whole course integrated into the client's LMS (TalentLMS). Setup of the learning paths, the assessments and the certification process (a written assignment plus a 25-minute oral defense before a panel).

The results

21 hours

of certified training

472

slides + 14 hours of video

10+

bonus resources included

Prompt library by role, custom AI assistants, n8n automations, AI use policy template, evaluation scorecard, roadmap and sample budget.

As the head of Mon Parcours en Ligne, I have had the opportunity to ask Jessy several times to design asynchronous e-learning courses of 15 to 25 hours for training providers, aligned with the frameworks of certifications listed in the Répertoire Spécifique of France Compétences [France's official register of professional certifications]. Jessy puts remarkable energy and commitment, and his whole heart (and his mustache), into every project. The result is simply stunning: extremely rich, well-structured, well-documented and above all very engaging content. Learners love it. In my view, he reached a level of excellence with the RS7344 [certification code] course “Développer son activité avec l'IA” [Growing your business with AI], and I am convinced it is only one step in his progress.

Want similar results?

A certified course is only as good as the integration method it passes on. The STEP method, based on the work of Paul Leonardi, gives executives that framework, from the first use case to governance.

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