AI training that makes your marketing team full stack

Everyone deepens their specialty and works across the rest of marketing with their AI agents. A 3-day program, on site or remote.

Your team after 3 days

  • Your processes mapped
  • Agents connected to your tools
  • A space to keep going

Same team, wider reach

3 daysof training as a team
€9,600excl. VAT for 8 people
60skills and 21 ready-to-use agents

Everyone on your team already uses AI their own way

More channels and formats with the same team. AI came in through the back door: everyone with their own tools and their own prompts.

What your team goes through

Everything waits on the agency

“We're waiting for the agency's V3.”

MondayCould you tweak the trade show landing page?

ThursdayThe studio will get back to you shortly.

TuesdayNew version pending approval.

Waiting

A landing page, a campaign tweak, a set of visual variations: everything goes through a vendor, with its lead times and its invoices.

Your full stack teamLanding pages and settings are handled in-house, with agents that know your brand and your tools.

Everyone has their own tools and prompts

“What are you using?”

Camille's prompts
Hugo's assistant
Léa's templates
Scattered

Same brief, 3 results. Nobody coordinates, and best practices stay in the head of whoever found them.

Your full stack teamA shared system, shared agents and written instructions the whole team uses.

Volume goes up and the team stays the same

“We need to hire.”

Due this week

  • 3 LinkedIn posts
  • Monthly newsletter
  • Webinar landing page
  • Trade show visuals
  • Campaign reporting
  • Product video
Swamped

Every new channel adds formats to produce. Hiring rarely keeps up.

Your full stack teamEveryone runs their own agents: more volume, same headcount.

Training that never sticks

“It was great, then everyone went back to their old habits.”

Marketing manager3 months ago

Great AI training day with the whole team!

Thanks for these prompts that will change the way we work.

Forgotten

A prompting workshop gets everyone excited that day. 3 months later, the way people work hasn't changed.

Your full stack teamThe team leaves with a system installed on its tools, and a space to keep going between sessions.

What management sees

3 timesmore weight for prompting skill than for organizational support in how often people use AI.AI at Work Barometer, jessem.fr and Worklab, 219 respondents, 2025

Nobody knows what AI brings in

“We save time, I think.”

Quarterly AI review: the team uses several tools and saves a lot of time. The return on investment is still to be estimated.

Not measured

No task was measured before. No gain can be measured after, and the AI budget is hard to defend.

Your full stack teamOn day 1, every project gets a number before it gets built: the time it takes, the hourly cost, the setup time.

Data leaving without guardrails

“I put our customer list into a free tool.”

Sent to a free AI assistant

  • product-launch-brief.docx
  • pricing-2027.pdf
  • customer-export.xlsx
No guardrails

Without rules set by the company, everyone picks their own tools and what they upload to them.

Your full stack teamThe framework is set on day 2: privacy settings, what leaves the company and what stays in-house.

Know-how walks out with people

“Léa was the one who knew how.”

MondayWho has the newsletter prompt?

MondayIt was on Léa's account.

TuesdayAnd Léa left in June…

Lost

Good methods live in private chats. When someone leaves, those methods leave too.

Your full stack teamInstructions, skills and agents live in a shared folder. What the team learns stays with the team.

Subscriptions paid twice

“How many AI tools do we actually have?”

Team AI subscriptions

  • ChatGPT Plus (Hugo)
  • Midjourney (Léa)
  • Jasper (Camille)
  • Copilot (management)
Duplicated

Everyone picked the plan that suited them. Nobody has the list or knows what the company pays.

Your full stack teamThe same setup for the whole team: a Claude Team or Enterprise plan, managed from an admin seat, and shared skills.

The T-shaped profile of a full stack marketer

Everyone keeps their original specialty and builds on it. With their AI agents, they work across the rest of marketing, from acquisition data analysis to ad creatives and organic content.

Frontendwhat your customers see

  • Organic content
  • Ad creatives
  • Video
  • Email
  • Landing pages

Backendwhat keeps the machine running

  • Data analysis
  • Acquisition budgets
  • CRM
  • Automation
  • SEO
Their specialty creative or performance strengthened on day 4

The skills of a full stack marketer

Frontendwhat your customers see

  • Write organic content in the brand's voice
  • Produce ad creatives
  • Edit video and motion design
  • Launch emails and landing pages

Their AI agents

60skills

21agents

Ready to use in Claude Code. You talk to them like a colleague, without writing prompts.

Backendwhat keeps the machine running

  • Analyze campaign data
  • Optimize acquisition strategy and budgets
  • Connect and segment the CRM
  • Automate follow-ups

Example tools: on day 2, the team connects its own.

What a full stack team produces

44 real examples for 5 brands, made with AI agents, mostly in French.

Sales page for a masterclass, Horizon HumainHorizon HumainSales page for a masterclassSee the page A complete article from a brief, jessemjessemA complete article from a briefSee the page The qiplim.com website, QiplimQiplimThe qiplim.com websiteSee the page On-brand meeting report, Horizon HumainHorizon HumainOn-brand meeting reportSee the page

They say it better than we do

Claude is part of the team now.
Roziya ShirmatovaMarketing and communications officer, Horizon Humain

30 min instead of 3 h

Before, all I knew how to do was write a prompt. Today I produce landing pages, guidebooks, carousels and presentations. The slides for our last masterclass took me 30 minutes, compared with 3 hours before. For our videos, I went from 1 video in 30 minutes to 5 videos in the same time. I even automated our meeting summaries: Claude picks up the transcript, writes the summary in our brand style and sends it to the whole team, without me having to ask. Claude is part of the team now.

3x reactions and +2K followers in 2 months

Jessy supported me through his personal branding coaching and training program. I highly recommend him for many reasons that led me to convincing results: 3x reactions, 2x impressions, +30% profile visits, +2K followers in 2 months.
My use of AI was basic: chat, ChatGPT or Gemini. The turning point came when we went beyond chatting with an LLM. Today, Claude pulls the information I give it access to from my own computer, without me having to send my data again. I built a folder structure, and Claude turned it into a knowledge structure with agents at every level. It takes an investment of time. Once it's done, there is time to be saved, that's certain.

1 day a week

With strong organizational skills and a perfect command of new AI tools, Jessy does excellent work for Mutuelle Entrenous in just 1 day a week. Quality and productivity are there!
Jessy is a reliable, rigorous marketing expert with a constant curiosity about AI tools. What struck us was the way he introduced us to AI: with enthusiasm and concrete examples from his own practice, he made the subject accessible and inspiring. We adopted these tools naturally and with confidence. Beyond his expertise, Jessy is approachable, attentive and generous. At N2, we would not have achieved what we have without his involvement. A trusted partner we warmly recommend.
Our collective of freelancers has fully delegated its marketing to Jessy and trusts him completely to support our concept. Since taking on the role of head of communications and marketing at N2, Jessy has met our expectations and gone beyond them.
As the head of Mon Parcours en Ligne, I have asked Jessy several times to design certified e-learning courses aligned with the Répertoire spécifique [France's register of specific skills certifications] of France Compétences [the French national body that regulates professional certifications]. The result is simply stunning: extremely rich, well-structured and very engaging content. Learners love it. In my view, he reached a level of excellence with the RS7344 [certification code] course “Développer son activité avec l'IA” [Growing your business with AI].
Jessy is a valuable asset to Pando Studio as Sales Director and Head of Partnerships. He developed an effective marketing strategy and brilliantly manages our relationships with clients and prospects. His work on partnerships is also essential to our growth. What's more, his skills as a trainer have been greatly appreciated. Jessy is professional, passionate and always focused on the success of our company. I highly recommend Jessy for his skills and commitment.
Jessy is a true expert with a passion for AI and innovation. I was lucky to work with him to host large professional events, and he proved to be both a good teacher and a very good facilitator.
I have the pleasure of working with Jessy as an AI consultant. Custom training, automation projects, AI assistants, RAG: he has built solid skills and a rare ability to make complex concepts accessible. Technical excellence and human qualities in one person. I highly recommend him.
Jessy is an exceptional marketing expert, combining in-depth knowledge of his field with constant attention to performance. His work ethic motivates his colleagues every day. A decisive asset for any startup or organization working in a fast-moving environment.
Jessy is one of the kindest and most generous teachers I have ever had. He knows consumers, trends, competition, strategy and operational execution inside out, and delivers fascinating, exciting content. I wish I had had him as a mentor during my studies.
Jessy knows his subject inside out and, above all, shares it passionately with his students. His advice and follow-up will certainly help the CAMPUS 2023 apprentices and the clubs where they work. I very strongly recommend him.

The program day by day

3 days as a team, then 1 optional specialization day. The example follows a 6-person marketing team, from the task wall to its first agents.

  1. Day 1morning7 h

    Map your processes

    Everyone walks through their week, task by task. Each task becomes a card, pinned to the wall by family: strategy, content, acquisition, customer relations.

    All of the team's tasks in one place

  2. Day 1late morning

    Sort every task

    3 questions are enough. Does this task need your judgment? Would AI need you to approve its work? Is it repetitive, with no judgment at stake?

    Every task in its place: 100% human, collaboration or automation

  3. Day 1afternoon

    Pick the projects

    Everyone picks 2 tasks. You place them together by expected impact and setup effort, then each project gets a number: the time it takes, the hourly cost, the setup time.

    The day 3 projects, costed and chosen together

  4. Day 2setup7 h

    Set up the system

    Every workstation is installed and configured: privacy, brand brain, connections to your tools. Skills are shared: what one marketer sets up serves the whole team.

    One workstation per person, connected to your tools

  5. Day 3your projects7 h

    Build your agents

    A 2-hour workshop for each project chosen on day 1. Everyone builds their agents on your tools and your real content, with the trainer alongside.

    Your first agents at work, on your real content

  6. Day 4optional7 h

    Deepen the specialty

    The vertical bar of the T. Creative roles or performance marketing, in groups of up to 4 people, on each person's own cases.

    Everyone goes further in their own role

Nothing gets lost between sessions

Every session is recorded, then filed in your team's private space, with everything needed to keep moving until the next one.

  1. The next session and what to prepare for it
  2. The homework due before it, to check off as you go
  3. The last session to rewatch, with its resources

  1. Tabs for the chaptered replay, the instructions, the slides and the full recap
  2. The key points in 6 ideas, to reread before the next session
  3. The session's homework

  1. One search across the whole program
  2. Filters by type and by session
  3. One-click copy for every instruction

  1. He answers based on your group's sessions and resources
  2. Ready-made questions to get started
  3. A reminder that his answers are AI-generated and need checking before you act
  • Every session recordedThe replay is split into chapters: you go straight to the part you need.
  • A written recapWhat was shown and decided in the session, with step-by-step troubleshooting.
  • Built around your companyExercises use your own processes and your tools.
  • Homework and toolboxHomework to check off between sessions, and every instruction to copy.
  • Jessy, AI versionAnswers between sessions, in Jessy's tone. Check the answers before acting on them.

Screenshots from the learner space of our October 2026 “Claude for marketing” cohort, with its content translated into English.

The community on WhatsApp, October 2026, in French. Names, numbers and photos blurred.

A community that brings every learner together

Every learner joins the Jessy Martin Academy community on WhatsApp, with a private group for each cohort.

  1. Community announcements, with Jessy's roundup of AI and Claude news
  2. Your cohort's private group, to talk things through between sessions
  3. The general group, open to every learner
  4. In the group, the results people share, like this trade show kit

Who this program is for

This is for you if

  • You lead a marketing team of 2 to 8 people.
  • Your team already uses AI, each person their own way.
  • You want to produce more without hiring.
  • You want to rely less on your agencies.

What to plan for

  • A Claude Team or Enterprise planto support GDPR and EU AI Act compliance, with tool access configured for the whole team from an admin seat.
  • 3 days for the teamday 1, then days 2 and 3 the same week or the next.
  • Access to the tools to connectCRM, website, ad platforms or shared drive, depending on your projects.
  • A placement questionnairefilled out by each participant before day 1.
Jessy Martin taking a selfie in front of the Académie France Travail Océan Indien group trained in AI on Réunion Island Jessy Martin presenting an AI-augmented CRM in front of a demo screen Jessy Martin leading a workshop in front of a wall of sticky notes at the N2 Fall Gathering Jessy Martin on stage during the Claude for marketing workshop at the Le Succès Marketing event Jessy Martin taking a selfie with Clermont School of Business students at the end of a class Jessy Martin at the entrance of the World AI Cannes Festival

I first built these systems for myself

I was running marketing for several brands at the same time and could no longer keep up. I needed a team I didn't have.

Today I produce on my own as if I already had that team, without working longer hours. The English version of this website, 69 pages, went live in 4 days. The program passes these methods on to your team.

Marketing and AI consultant and trainer, based in Nantes

100+employees supported in 2025

18+clients since 2022

200+ hof AI facilitation since 2023

Ambassadorof Osez l'IA, France's national plan for AI adoption

ActivatorFrance Num, the French government's digital transition network

Affiliate professorClermont School of Business since 2020

CertifiedGoogle Generative AI Leader

Take your team
full stack

4 seats

The specialization day

€3,200

excl. VAT for up to 4 people, optional

  • Creative roles or performance marketing
  • On your own cases, in a small group
  • After the 3 team days
Request a quote

Put a number on the return for your team

The starting values are examples. Replace them with yours.

Cautious scenario: 20% of that time freed up

Paid back in 8.9 months

Hours given back to the team per year324 h

Value of that time€12,960

The program€9,600 excl. VAT

Median scenario, 35%: 5.1 months. Ambitious scenario, 50%: 3.6 months.

The time freed up is capacity: the team decides what to do with it. Based on 45 weeks, before any OPCO funding and excluding Claude plans.

Your questions

Day 1 starts from what's already in place. The difference shows at the end: a system installed on your tools, with agents the whole team uses.
The technical part is already built: you talk to the agents like a colleague, in plain language. The executives of a landscaping network took our mapping day with no technical background.
It gets stronger: it's the vertical bar of the T. The specialization day is devoted to it, in groups of up to 4 people.
The framework is set during setup, on day 2: privacy settings, anonymization, what leaves the company and what stays in-house.
A Claude Team or Enterprise plan. It supports GDPR and EU AI Act compliance, and an admin configures tool access for the whole team. The program runs in the Code tab of the Claude app.
Its learner space: replays in chapters, recaps, instructions and resources from every session. Jessy, AI version, answers questions there based on your sessions.
Funding through your OPCO is possible. We provide the program outline, the training agreement [the contract French law requires between the provider and the client] and the quote; your company files the request before the program starts.
Your choice, same price: a virtual classroom led by Jessy Martin, or on your premises with a trainer from our team.
Your team stays the same and produces more: each person runs their own agents.

Let's talk about your team

15 minutes to go over your team, your tools and your dates.

With Adam Inbar, from Jessy Martin Academy

Accessibility · results · complaints

Our quality commitments, our results indicators and the adjustments available to people with disabilities are published on a dedicated page.

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