Deepen your specialty and work across the rest of marketing with your AI agents. 7 Thursday mornings in a virtual classroom from January 14, with day 1 free as e-learning.
The sessions are held in French.
You after 7 weeks
Same job, wider reach
More channels and formats, and you're still the one producing them. AI crept in bit by bit: a tool here, a prompt there.
What you go through
Everything waits on the agency
“I'm waiting for the agency's V3.”
MondayCould you tweak the trade show landing page?
ThursdayThe studio will get back to you shortly.
TuesdayNew version pending approval.
A landing page, a campaign tweak, a set of visual variations: everything goes through a vendor, with its lead times and its invoices.
You, full stackYou handle landing pages and settings yourself, with agents that know your brand and your tools.
One tool per need
“I have three AI tabs open.”
Same brief, 3 tools, 3 tones. Nothing connects your attempts, and what works stays stuck in a tab.
You, full stackOne single setup, agents that share your brand brain, instructions written once.
Volume goes up and you're still on your own
“I'd need a second me.”
Due this week
Every new channel adds formats to produce, and your weeks don't get any longer.
You, full stackYou run your own agents: more volume, same number of hours.
Training that never sticks
“It was great, then I went back to my old habits.”
Marketing manager3 months ago
Great AI training day!
Thanks for these prompts that will change the way I work.
A prompting workshop gets everyone excited that day. 3 months later, the way people work hasn't changed.
You, full stackYou leave with a system installed on your tools, and a space to keep going between Thursdays.
What it costs you
3 timesmore weight for prompting skill than for organizational support in how often people use AI.AI at Work Barometer, jessem.fr and Worklab, 219 respondents, 2025
Time saved never gets a number
“I save time, I think.”
Quarterly AI review: I use several tools and save a lot of time. The return on investment is still to be estimated.
No task was measured before. No gain can be measured after, and your rates, like your budget, are hard to defend.
You, full stackOn day 1, every project gets a number before it gets built: the time it takes, your hourly cost, the setup time.
Data leaving without guardrails
“I put my client's file into a free tool.”
Sent to a free AI assistant
With no rules set, every tool gets whatever it's given, your clients' data included.
You, full stackThe framework is set at installation, on day 1: privacy settings, what leaves and what stays with you, and when a Team plan is required.
Your best instructions get lost
“Which chat was it in again?”
MondayThe newsletter prompt that worked so well?
MondayCan't find it in the history.
TuesdayRewritten from memory, not as good.
Good methods end up buried in chats nobody can find. Every time, you start from scratch.
You, full stackInstructions, skills and agents live in your own folder. Set something up once and it works every time.
Subscriptions paid twice
“How many AI subscriptions do I actually have?”
My AI subscriptions
One plan per need, picked up month after month. The monthly total comes as a surprise.
You, full stackOne single setup, Claude Pro or Max, where you add skills as your needs grow.
You keep your original specialty and build on it. With your AI agents, you work across the rest of marketing, from acquisition data analysis to ad creatives and organic content.
Frontendwhat your customers see
Backendwhat keeps the machine running
Their AI agents
60skills
21agents
Ready to use in Claude Code. You talk to them like a colleague, without writing prompts.
Example tools: during the Thursdays, you connect your own.
44 real examples for 5 brands, made with AI agents, mostly in French.
Claude is part of the team now.
Roziya ShirmatovaMarketing and communications officer, Horizon Humain30 min instead of 3 h
Before, all I knew how to do was write a prompt. Today I produce landing pages, guidebooks, carousels and presentations. The slides for our last masterclass took me 30 minutes, compared with 3 hours before. For our videos, I went from 1 video in 30 minutes to 5 videos in the same time. I even automated our meeting summaries: Claude picks up the transcript, writes the summary in our brand style and sends it to the whole team, without me having to ask. Claude is part of the team now.
3x reactions and +2K followers in 2 months
Jessy supported me through his personal branding coaching and training program. I highly recommend him for many reasons that led me to convincing results: 3x reactions, 2x impressions, +30% profile visits, +2K followers in 2 months.
My use of AI was basic: chat, ChatGPT or Gemini. The turning point came when we went beyond chatting with an LLM. Today, Claude pulls the information I give it access to from my own computer, without me having to send my data again. I built a folder structure, and Claude turned it into a knowledge structure with agents at every level. It takes an investment of time. Once it's done, there is time to be saved, that's certain.
1 day a week
With strong organizational skills and a perfect command of new AI tools, Jessy does excellent work for Mutuelle Entrenous in just 1 day a week. Quality and productivity are there!
Jessy is a reliable, rigorous marketing expert with a constant curiosity about AI tools. What struck us was the way he introduced us to AI: with enthusiasm and concrete examples from his own practice, he made the subject accessible and inspiring. We adopted these tools naturally and with confidence. Beyond his expertise, Jessy is approachable, attentive and generous. At N2, we would not have achieved what we have without his involvement. A trusted partner we warmly recommend.
Our collective of freelancers has fully delegated its marketing to Jessy and trusts him completely to support our concept. Since taking on the role of head of communications and marketing at N2, Jessy has met our expectations and gone beyond them.
As the head of Mon Parcours en Ligne, I have asked Jessy several times to design certified e-learning courses aligned with the Répertoire spécifique [France's register of specific skills certifications] of France Compétences [the French national body that regulates professional certifications]. The result is simply stunning: extremely rich, well-structured and very engaging content. Learners love it. In my view, he reached a level of excellence with the RS7344 [certification code] course “Développer son activité avec l'IA” [Growing your business with AI].
Jessy is a valuable asset to Pando Studio as Sales Director and Head of Partnerships. He developed an effective marketing strategy and brilliantly manages our relationships with clients and prospects. His work on partnerships is also essential to our growth. What's more, his skills as a trainer have been greatly appreciated. Jessy is professional, passionate and always focused on the success of our company. I highly recommend Jessy for his skills and commitment.
Jessy is a true expert with a passion for AI and innovation. I was lucky to work with him to host large professional events, and he proved to be both a good teacher and a very good facilitator.
I have the pleasure of working with Jessy as an AI consultant. Custom training, automation projects, AI assistants, RAG: he has built solid skills and a rare ability to make complex concepts accessible. Technical excellence and human qualities in one person. I highly recommend him.
Jessy is an exceptional marketing expert, combining in-depth knowledge of his field with constant attention to performance. His work ethic motivates his colleagues every day. A decisive asset for any startup or organization working in a fast-moving environment.
Jessy is one of the kindest and most generous teachers I have ever had. He knows consumers, trends, competition, strategy and operational execution inside out, and delivers fascinating, exciting content. I wish I had had him as a mentor during my studies.
Day 1 as free e-learning, then 7 Thursdays in a virtual classroom. The example follows a freelance marketer's week, from tasks to first agents.
Day 1free e-learning7 h
You walk through your week, task by task. Each task becomes a card, sorted by family: strategy, content, acquisition, customer relations.
All your tasks in one place
Day 1e-learning
3 questions are enough. Does this task need your judgment? Would the AI need you to check its work? Is it repetitive, with no judgment at stake?
Every task in its place: 100% human, collaboration or automation
Day 1e-learning
You place your tasks by expected impact and setup effort, then put a number on the ones you keep: the time they take, your hourly cost, the setup time.
Your Thursday projects, costed and chosen
Day 1then Thursdays 1 to 36 h
Claude Code is installed securely on day 1, privacy settings included. The first 3 Thursdays: your projects and installations checked, your brand brain, then your tools connected.
Your workstation, connected to your tools
Thursdays 4 to 7your projects8 h
One workshop per project family: content, acquisition, then customer relations. Everyone builds their agents on their own tools and real content, with the trainer alongside. On the last Thursday, everyone shows theirs.
Your first agents at work, on your real content
Every Thursday from 10 a.m. to noon (Paris time), in a virtual classroom, with Jessy Martin or a trainer from the team. Every session is recorded.
Every Thursday is recorded, then filed in your cohort's private space, with everything needed to keep moving until the next one. A missed Thursday can be caught up on replay.
Screenshots from the learner space of our October 2026 “Claude for marketing” cohort, with its content translated into English.
The community on WhatsApp, October 2026, in French. Names, numbers and photos blurred.
Every learner joins the Jessy Martin Academy community on WhatsApp, with a private group for each cohort.
This is for you if
What to plan for
Full stack marketer, January 2027 session
€900
VAT-exempt, per person
3 days at the open-session rate, €1,350, day 1 free
The sessions are held in French.
8 seats. Registration closes Monday, January 4, 2027. The session runs with at least 6 participants: below that, it is postponed and you can move to the next date or cancel free of charge. Free cancellation until January 4; after that, the full fee is due, except in cases of force majeure, where only the sessions attended are invoiced. For individuals, the legal withdrawal period also applies.
Are you a team?
In-house
3 days on site or remote, for up to 8 people
I was running marketing for several brands at the same time and could no longer keep up. I needed a team I didn't have.
Today I produce on my own as if I already had that team, without working longer hours. The English version of this website, 69 pages, went live in 4 days. The program passes these methods on to you.
100+employees supported in 2025
18+clients since 2022
200+ hof AI facilitation since 2023
Ambassadorof Osez l'IA, France's national plan for AI adoption
ActivatorFrance Num, the French government's digital transition network
Affiliate professorClermont School of Business since 2020
CertifiedGoogle Generative AI Leader
15 minutes to go over your work, your tools and your projects, and check that the session fits you.
With Adam Inbar, from Jessy Martin Academy
Our quality commitments, our results indicators and the adjustments available to people with disabilities are published on a dedicated page.
9:16