Your brand guidelines, your tone and your no-gos, stored in files Claude reads before producing anything.
Brand check
Ready for your review
A language model writes the most likely continuation. Without precise instructions, the most likely is the average of everything it has read.
What you go through
Rewriting everything by hand
“Sounds like ChatGPT.”
Drafts · Launch post
The text comes out clean but generic. You have to rework it line by line until it sounds like the brand.
Your brand brainClaude reads your editorial guidelines before writing: the first version starts from your tone, your real examples and your no-gos.
Explaining the guidelines again in every conversation
“We already fixed that.”
MondayReminder: we keep it formal and avoid jargon.
WednesdayReminder: we keep it formal and avoid jargon.
FridayReminder: we keep it formal and avoid jargon.
Every new conversation starts from scratch. Last week's corrections are lost.
Your brand brainYour rules live in files Claude rereads before every task. A rejected draft gets filed once and for all in exemples-rejetes.md.
Off-brand visuals
“That corporate blue again…”
Your guidelines
What the AI delivered
Approximate colors, a redrawn logo, random fonts: the visual can't go out as is.
Your brand brainColors, fonts and logos are stored in tokens.json. The control script flags any color outside the palette, with the gap measured.
Everyone on the team gets something different
Same brief, three tones, three palettes. The brand changes depending on who writes the prompt.
Your brand brainThe whole team works from the same brand folder, and a gatekeeper approves every change to the guidelines.
What your readers notice
31%of consumers trust a brand less when its AI-generated content shows. Only 7% trust it more.Klaviyo, 2026 AI Consumer Trends, 8,000 consumers, France included, December 2025
Em dashes everywhere
Your brand — much more than a logo — is a promise. And that promise — as you know — is kept every day.
The most cited sign of generated text, in ChatGPT and Claude alike.
Your brand brainThe “—” is on the kit's blacklist. The control script flags it in every piece.
“It's not X. It's Y.”
It's not a tool.
It's a revolution.
Fake depth that readers spot in a single line.
Your brand brainThe construction and its variants are on the kit's blacklist.
The emoji post
Expert GrowthAI consultant · 2h
Boost your visibility
Save a ton of time
Free your creativity
In short: these tools change the game.
What do you think?
Emoji bullet points, a schoolbook conclusion, a closing question: the grammar of the generated post.
Your brand brainYour guidelines ban emojis as bullet points and set the tone with your real texts.
The purple card with a colored border
For designers it's almost as reliable a tell as the em dash is for text.
Your brand brainYour templates start from your approved designs, in your colors and with your corner radii.
1
Claude asks you one question at a time and stores your answers in files: guidelines, tone, audiences, no-gos, visuals.
2
Before a post, a slide or a visual, Claude opens the files that matter for that task.
3
A script catches off-palette colors, banned words and forgotten fields. A skill reviews the tone, then you do.
Once your brand brain is set up, you ask for a piece of content in one sentence. Claude produces it in line with your guidelines, whatever the format.
Your request
A carousel summarizing the 425 pages of Stanford's AI Index
What you can ask for
We start with Claude. Your brand brain remains a folder of files that belongs to you and that other agents can read.
43 real examples for 5 brands, mostly in French.
Claude is part of the team now.
Roziya ShirmatovaMarketing and communications officer, Horizon Humain30 min instead of 3 h
Before, all I knew how to do was write a prompt. Today I produce landing pages, guidebooks, carousels and presentations. The slides for our last masterclass took me 30 minutes, compared with 3 hours before. For our videos, I went from 1 video in 30 minutes to 5 videos in the same time. I even automated our meeting summaries: Claude picks up the transcript, writes the summary in our brand style and sends it to the whole team, without me having to ask. Claude is part of the team now.
3x reactions and +2K followers in 2 months
Jessy supported me through his personal branding coaching and training program. I highly recommend him for many reasons that led me to convincing results: 3x reactions, 2x impressions, +30% profile visits, +2K followers in 2 months.
My use of AI was basic: chat, ChatGPT or Gemini. The turning point came when we went beyond chatting with an LLM. Today, Claude pulls the information I give it access to from my own computer, without me having to send my data again. I built a folder structure, and Claude turned it into a knowledge structure with agents at every level. It takes an investment of time. Once it's done, there is time to be saved, that's certain.
1 day a week
With strong organizational skills and a perfect command of new AI tools, Jessy does excellent work for Mutuelle Entrenous in just 1 day a week. Quality and productivity are there!
Jessy is a reliable, rigorous marketing expert with a constant curiosity about AI tools. What struck us was the way he introduced us to AI: with enthusiasm and concrete examples from his own practice, he made the subject accessible and inspiring. We adopted these tools naturally and with confidence. Beyond his expertise, Jessy is approachable, attentive and generous. At N2, we would not have achieved what we have without his involvement. A trusted partner we warmly recommend.
Our collective of freelancers has fully delegated its marketing to Jessy and trusts him completely to support our concept. Since taking on the role of head of communications and marketing at N2, Jessy has met our expectations and gone beyond them.
As the head of Mon Parcours en Ligne, I have asked Jessy several times to design certified e-learning courses aligned with the Répertoire Spécifique of France Compétences [France's official register of professional certifications]. The result is simply stunning: extremely rich, well-structured and very engaging content. Learners love it. In my view, he reached a level of excellence with the RS7344 [certification code] course “Développer son activité avec l'IA” [Growing your business with AI].
Jessy is a valuable asset to Pando Studio as Sales Director and Head of Partnerships. He developed an effective marketing strategy and brilliantly manages our relationships with clients and prospects. His work on partnerships is also essential to our growth. What's more, his skills as a trainer have been greatly appreciated. Jessy is professional, passionate and always focused on the success of our company. I highly recommend Jessy for his skills and commitment.
Jessy is a true expert with a passion for AI and innovation. I was lucky to work with him to host large professional events, and he proved to be both a good teacher and a very good facilitator.
I have the pleasure of working with Jessy as an AI consultant. Custom training, automation projects, AI assistants, RAG: he has built solid skills and a rare ability to make complex concepts accessible. Technical excellence and human qualities in one person. I highly recommend him.
Jessy is an exceptional marketing expert, combining in-depth knowledge of his field with constant attention to performance. His work ethic motivates his colleagues every day. A decisive asset for any startup or organization working in a fast-moving environment.
Jessy is one of the kindest and most generous teachers I have ever had. He knows consumers, trends, competition, strategy and operational execution inside out, and delivers fascinating, exciting content. I wish I had had him as a mentor during my studies.
Why your AI content all looks the same, and what a brand brain is.
The 4 layers filled in for a real client, and what comes out of them.
You open the kit, drop in your documents and watch Claude at work.
Visuals you can find, an approved design turned into a template, and who checks what.
Several people on the same brand, and a gatekeeper who approves it.
Images, videos, presentations, articles: what your brand brain makes possible next.
The module slides (in French), in this site's brand style.
What exists, what's missing, what contradicts itself.
Who the brand is, what it promises, who it speaks to.
Your way of writing, with real examples, and what you refuse.
Colors, fonts and logo, checked by eye on a brand guidelines preview.
Visuals you can find without opening them, and what you're allowed to publish.
An approved design becomes a template, rolled out 3 times.
A real piece of content, checked, and a folder ready for everyday use.
It's for you if
What you'll need
I was running marketing for several brands at the same time and could no longer keep up. I needed a team I didn't have.
Today I produce on my own as if I already had that team, without working longer hours. Everything you've seen above comes from these methods. The workshop gives them to you.
+100employees supported in 2025
18+clients since 2022
+200 hof AI facilitation since 2023
Ambassadorof Osez l'IA, France's national plan for AI adoption
ActivatorFrance Num, the French government's digital transition network
Affiliate professorClermont School of Business since 2020
CertifiedGoogle Generative AI Leader
The brand brain
€120
single workshop, updates included
Workshops and the community run in French.
Secure payment through Stripe, instant access.
Got it: I'll write to you on opening day.
Founder access
€19
per month for the first 50, before the price goes up to €49
The course I give the professionals I work with: videos to get started with Claude, ready-to-copy skills, starter files and a selection of AI tools.
So we only send you what is relevant, you are…
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